The Heinemann & Me card

Live Events

  • Célian Tranier
  • 12 April 2023
  • 2 Min Read

As a Heinemann & Me member, custumors enjoy exclusive partner benefits at many airports: Complimentary drinks, special gourmet promotions, discounts on hotel rooms …

It’s a part of your role as a Heinemann Brand Ambassador to recommend it to every customer. Especially at the cash desk, this is ideal as a crosseling product.

Here are some most important benefits:

  • secure exclusive discounts
  • collect me – collect loyalty points
  • advantages with our partners
  • member early access (buy exclusive products in member early access before all other customers)
  • attractive gifts

More advantages here

How to sell the card?

This month, we want to focus on introducing our customers to the discount card. As you know, the discount card is a great way for our customers to save money on their purchases while also building stronger relationships with us. Here’s a sales talk you can use when promoting the discount card to customers:

“Hi there! Have you heard about our discount card? It’s a great way to save money on your purchases here. With the discount card, you can get [insert specific benefit or discount, e.g. 10% off your purchase, free shipping, etc.]. And the best part is, it’s free to sign up and easy to use.

If you don’t have a discount card yet, I highly recommend getting one today. Just let me know and I can sign you up right here at the register. It only takes a minute and you’ll start seeing the savings right away. Plus, as a cardholder, you’ll receive exclusive offers and promotions throughout the year.

So what do you say? Want to sign up for our discount card and start saving today?”

Remember, the key is to emphasize the benefits of the card and make it easy for customers to sign up. Let’s work together to get more of our customers using the discount card this month.

Thank you for reading, and we’re looking forward to share more information with you next month!