8 top networking tips for brand ambassadors

Given the social nature of staffing work, it’s not unusual for brand ambassadors to bump into the same connections.

Working with the same team members and staffing reps is common, making networking in our industry a relatively organic process. However, the last two years have presented many challenges, with most conversations and events being restricted, limited to online only, or cancelled altogether.

The good news is that campaigns and activations are finally back and in full swing, making now the perfect opportunity to reconnect with existing connections and make some new ones. To help with this, we’ve put together our top networking tips.

Update your professional profiles

Make sure all your online profiles – whether that’s social media or agency profiles – are up to date with your latest skills and experience.

With a busy work schedule, it can be easy to forget to do this, but putting the time in ensures you’ll have the best chance of catching the eye of and connecting with those most relevant to you.

Not everyone uses social media, but if you do, it’s important to maintain a professional image. Many employers review the social media profiles of potential candidates, so it pays to take note of how you portray yourself online.

Think about what you want to achieve

Take the time to sit down and plan your networking efforts. Think about who you want to build connections with and how you plan on doing that, then create an action plan to suit.

Make two lists: one with people you’ve already met and want to strengthen your relationship with (colleagues, staffing reps etc.), and another with people you want to meet (leaders at work, influencers, members of a community you want to be a part of).

Once you have your lists, take each one and decide what actions to take. For example, if you already know the person, think about ways you can talk to them more by organising a coffee date or something similar. If it’s someone new, focus on how to make a great first impression.

Don’t forget to update your networking plan regularly, as the more effort you put into this, the faster you’ll build those relationships.

Networking doesn’t have to involve meeting new people

As touched on above, while many of us might assume networking involves going out there and making new contacts, it can also involve strengthening ties with our existing ones.

One of the most impactful things you can do now is to reinvigorate those dormant ties post-COVID.

Explore social networks

Sites like LinkedIn are incredibly useful for making new connections. You may want to look for possible connections by searching relevant keywords and company names (for example, staffing manager, Elevate Staffing).

Take a look at your 2nd connections on there and see who might be relevant to you. Don’t forget to include a personalised note when sending a connection request!

Create messaging templates

If you want to network online, think about creating a series of messaging templates that you can personalise. This will also be helpful when following up with contacts after meeting them in person.

If you haven’t met the person yet, keep your message friendly and brief. Personalise it by including their name, explain what skills you can offer, and don’t forget to include a call to action like suggesting a time to chat or sending them your CV. If you don’t hear from them within a week, it’s fine to follow up, but don’t be tempted to spam!

Sign up for relevant events

Talking to existing connections and colleagues about professional events they’re planning on attending (or have already attended) can be a great way to find something relevant to your needs.

Alternatively, the internet is another great source. A good starting point is Meetup and Eventbrite, or if you’re part of any existing alumni groups, these might also be worth exploring.

Log your contacts and follow up

At the end of any networking event, the key is to make sure the connections you’ve made turn into lasting contacts. You should come away with a handful of names, email addresses, or business cards. Set yourself some time to go through these and log people’s details or add them on LinkedIn, then think about how you’re going to follow up.

Join us for our new networking series

To offer more networking and socialising opportunities, we’re developing an internal events series aimed at educating and inspiring our staff. These will allow those local to London to meet in person and those further afield to join online from the comfort of their own home.

Sign up for our newsletter and be the first to hear about our upcoming events series!

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