Why ROI is crucial for marketers and how Elevate’s Impact Platform can help

Measuring Event Success

  • Tamara Olori
  • 5 July 2023
  • 2 Min Read

In a competitive landscape, understanding the return on investment (ROI) of your marketing campaigns helps you make informed decisions and ensure success. This post explores the importance of ROI for marketers, and introduces Impact, Elevate’s Brand Intelligence Platform, which drives better business outcomes through data.

Why ROI Matters

  1. Make data-driven decisions: Measuring ROI means you can make decisions based on data, rather than relying on hope or assumption. Data provides solid intelligence about what is working and how well, which is essential to creating and delivering effective strategies.
  2. Allocate budget where it works: Understanding which marketing activities generate the highest ROI helps you allocate your budget efficiently, ensuring that resources are focused on the most impactful initiatives.
  3. Prove value, across the board: Demonstrating the ROI of marketing campaigns is essential for future budget requests, it keeps your accounts departments happy, and it shows stakeholders the metrics that matter to them.

Impact: The Brand Intelligence Platform

Elevate has been sourcing brand ambassadors to represent companies worldwide for over a decade. But that’s just the beginning. We work closely with our clients to drive optimal business outcomes and prove ROI through comprehensive metrics like event reporting and tailored data insights.

Elevate Impact, our Brand Intelligence Platform, uses two data sources to help clients prove the value of their live event programs:

  • Consumer Intelligence: Powered by over 3 million consumer engagement moments each year, we understand how brands perform at the consumer moment of truth.
  • Live Event Intelligence: Powered by 40,000 active brand ambassadors, we measure how effectively your brand experience campaigns are performing.

Your campaign data is a vital asset. Harnessing this intelligence through an easy-to-navigate, intuitive interface puts the power of your projects in your hand. Elevate Impact means you bring the metrics that matter to creative teams, budget holders and ultimately your audience, maximising impact and proving it.

Want to find out more? Book a demo with our Impact team to uncover how Impact can help your next activation.