Wimbledon is the oldest and is arguably the most famous tennis tournament in the world. Hosted by the All England Lawn Tennis and Croquet Club, it happens in London for two glorious weeks in July. This year, we had the immense privilege of providing our talented event staff for not one, but six major brand activations! Our carefully selected teams ensured high-level engagement for a huge range of sectors including FMCG and telecoms and others.
Or UK Managing Director, Joe Sheppard, has been involved in months of preparation and discussed what an honour it was to be part of the event and experiences happening around it:
“We had 3 activations happening in the famous queue, and multiple teams in the grounds. From Event Managers to Hosts and Brand Ambassadors, Way-finders to Product Specialists, we had it covered with over 130 accredited staff, working over 1500 shifts over the 2-week event.”
Here are just some of the activations our event staff brought to life.
Evian: Sparkling water and a side of smiles 🚰
Wimbledon was the perfect location to increase this brand’s awareness. Our brand ambassadors distributed cans of Evian’s new product, Evian sparkling water, to thousands of customers in the queue, raising the profile of the new product and relaying key messages to consumers. The event manager scored the success of the event 5/5.
Aldi’s own take on Wimbledon at Canizzaro Park 🏓
The ever-witty Aldi hosted an alternative to Wimbledon outside the grounds at Canizzaro Park, about 20 minutes away. They provided a swing ball and table tennis tournament and built a bar where Elevate teams served punch, mixer drinks and strawberries & cream (showcasing both their sense of humour and their own-brand products). Our staff helped guide consumers through this highly interactive activation.
Vodafone’s innovative pop-up space 🤳
Our team engaged the queue crowd, inviting them into a bespoke Vodaphone space to charge their phones, host photo opportunities and take part in competitions where they could win a range of prizes including tickets to Wimbledon 2024. VR specialists were on hand to support with a 360 degrees photobooth. There were some hectic moments thanks to hundreds of visitors! Vodaphone customers enjoyed their time with the team and were happy with the support we provided.
Lavazza’s dreamy outdoor coffee set up ☕
We were delighted to work with Lavazza, the official brand partner for Wimbledon, bringing energy and joy to the thousands of people queuing from the break of dawn. Our teams delivered coffee samples, encouraged competition entry and promoted connection with the Lavazza Brand.
Why Wimbledon works
Taking your brand into public spaces gives you the opportunity to connect with consumers in real life and create unique and memorable brand experiences. Bringing your brand to life through outdoor activations at sporting events such as Wimbledon creates positive, high-end associations and increases engagement from a diverse audience that may not have encountered your brand before.
If you’re interested in working with us to Elevate your brand in person, request a proposal today.