Each year, Cannes Lions brings the global marketing, creative, and technology communities together for a week of ideas, collaboration, and brand storytelling. In 2025, Elevate Global was once again on the ground supporting clients and agency partners across the Croisette, delivering experienced teams to help bring a wide range of activations to life.
From beachfront environments and hotel takeovers to hosted meeting spaces and curated hospitality settings, our staff supported brands in creating welcoming, well-managed spaces for conversation, content, and connection. Cannes presents a uniquely fast-paced and high-profile environment, and our role is to ensure that every interaction feels seamless, professional, and aligned with the brand experience.
Delivering Brand Experiences Across Cannes
Working alongside agency partners including Jack Morton, Amplify, and 2LK, we deployed teams tailored to each activation’s needs. Some environments required high-energy guest engagement and continuous programming, while others focused on hosted meetings, product storytelling, or private experiences designed for deeper conversations.
Across all of them, our teams provided consistent support on the ground – welcoming guests, guiding journeys through branded spaces, assisting with daily programming, and helping activations adapt in real time to the rhythm of Cannes week.
Returning to Cannes with Meta
For the fourth consecutive year, we partnered with Jack Morton to support Meta’s presence at Cannes Lions, delivering teams across two key activation environments – a hotel takeover and a beach space.
Across five days, 50 staff delivered 315 shifts, helping host guests, manage the flow of activity, and support a range of engagement and content moments. With several team members returning from previous years, the activation benefited from valuable continuity and confidence in delivery.
Read more about this work in our full Meta case study.
Supporting Creativity at Pinterest Manifestival
We also continued our partnership with Amplify to support Pinterest Manifestival at Carlton Beach, an immersive space celebrating creativity, personalisation, and hands-on experiences.
Our teams welcomed and engaged guests, supported customisation stations, and maintained the pace of activity across the space, helping ensure every interaction reflected Pinterest’s imaginative and inclusive brand identity.
Learn more in the Pinterest case study.
Supporting Brands Where It Matters Most
Beyond these featured activations, we also supported clients including TikTok, Yahoo, Salesforce, Viant, and DoorDash during the week. Across these spaces, our staff provided brand ambassador, hospitality, and on-site support tailored to each brief.
Cannes Lions demands adaptability, professionalism, and energy in equal measure, and our people are selected with exactly that environment in mind. Since first supporting activations here in 2022, we’ve continued to return each year to help brands deliver meaningful, people-led experiences in one of the industry’s most visible global settings.
Planning for the Next Cannes?
As brands look ahead to future festivals, launches, and international campaigns, having the right people on the ground remains critical to delivering experiences that run smoothly and resonate with audiences.
If you’re planning an activation at Cannes Lions or another global event, get in touch to explore how we can support your team.
Originally published March 2025. Updated February 2026 to include new case examples and insights.
