Our mission with Impact, our proprietary brand intelligence platform, was to fully transform data collection within the event industry. We wanted to fully enable brands and agencies to uncover authentic insights into their consumers’ thoughts, expressions, and actions live at the event as it took place – so we made it happen.
Since 2022, we’ve supported hundreds of clients across the world with valuable insights using our Impact tool – transforming their event success based off our real time results. Whether an in-store retail pop-up or large-scale sampling campaign, we can get the information you need live from the field. The secret to our success? Our event staff – each trained to capture valuable insights tailored to our clients’ needs.
Since its inception, our Impact team have been consistently seeking new ways to improve this product in line with the innovation of today, and we’re super excited to announce our most recent improvement. Across each of our markets in the UK, US and EU we’ve now launched our new initiative, Capture Every Staff Day (CESD), which is powered by our in-house staffing management system – 1CRM. Here’s a bit more about what that is:
What is Capture Every Staff Day and why are we doing this?
Previously, only the most senior event professionals per event would complete our Impact End of Shift survey. This consists of a series of questions on the event such as total footfall, event success score and consumer feedback. From now on, this will be completed by every staff member on-site – allowing for a more holistic response to the overall success of an event.
With our new Elevate 1CRM app, our field staff can now manage work on the go – checking in and out of shifts and completing end of shift surveys on how the event went. This streamlines the entire process and means we’re able to track things such as compliance.
By doing this, we can also standardise data collection across all our projects, and as a result, we can offer more key insights on the performance of activation types.
How will data be captured?
Across each market, each of our Brand Ambassadors will be trained on how to gather accurate, relevant, and consistent insights at events, using our provided equipment They will also receive materials guiding them through every question and explaining in detail what it means. Our Staffing teams make sure all our event staff are aware of how their data collection is helping the wider business and each of our clients improve overall operational efficiency, refine their marketing strategies, and enhance the experience of each consumer.
Additionally, by doing this we’re also improving the experiences of our event staff by knowing exactly what areas could be improved to ensure they’re leaving every event content. Each survey should take roughly 3 minutes to complete, and staff will be able to do this just before checking out of each job.
What happens to the data when it’s been collected?
For every event we work on, we offer a basic end of campaign report to our clients; showing them a glimpse of what Impact can do. This report, created by our Impact team, is sent to the client about 3 days after the campaign ends.
How does Impact work?
Impact combines two distinct data services – Consumer Intelligence and Live Event Intelligence – into a singular, impactful solution that delivers unparalleled insights. Live Event Intelligence evaluates the effectiveness of your brands’ experience campaigns through insights – and this is what is gathered from our network of Brand Ambassadors worldwide through CESD.
Want to measure the success of your event?
We’ve recently launched version 4 of our Impact brand intelligence platform – the best version yet. For more on that, read this blog. Ready to see how you can make the most of your event? Book a demo today and don’t miss out.
