Measuring event success
In today’s fast-moving world, understanding how people feel matters just as much as knowing what they say.
That’s where IMPACT‘s Voice Form comes in, helping brands capture more natural, honest feedback during live experiences, and turning it into insight you can actually use.
Why richer feedback changes the game
Traditional surveys tell you what someone thinks. Voice-led feedback starts to show you why.
By giving people more flexible ways to respond, whether typing or speaking, you get closer to real reactions, not filtered answers.
And it makes a measurable difference.
In live activations, Voice Form has driven up to 52% higher engagement compared to standard sampling feedback methods – showing that when feedback feels easier, more people take part.
Deeper sentiment insight
It’s not just about collecting more responses, it’s about understanding them better.
AI-powered analysis helps surface emotion within feedback, identifying signals like satisfaction, hesitation or frustration that would otherwise be missed.
Real consumer language
Voice Form captures feedback in the customer’s own words, not polished, “survey-style” responses.
That means:
• More honest reactions
• More context behind decisions
• And clearer insight into how your brand is actually being experienced
Higher engagement, lower effort
Giving people flexible ways to respond, whether quickly typing or sharing more freely, reduces friction and encourages more honest, useful feedback.
Actionable, prioritised insights
Collecting feedback is one thing, knowing what to do with it is another.
IMPACT’ automatically groups feedback into key themes, helping you quickly spot patterns, sentiment trends, and what matters most.
What this means for your brand
This approach gives you more than numbers, it gives you context.
Whether you’re running in-store trials, field campaigns, or market research programmes, you can understand not just what your audience is saying, but what’s driving their behaviour.
• Spot early signs of friction or delight
• Understand why customers prefer certain products
• Fine-tune your experience based on real feedback
And because all insights feed directly into the Impact platform, you’ll see clear patterns and priorities – without the need for manual analysis.
Want to learn more?
If you’d like to see how IMPACT works in practice or explore how it could support your next campaign, speak to the team or book a demo to learn more.
