Impact V4: Event Intelligence, Evolved

At Elevate Global, we believe brand experiences should be memorable, measurable, and meaningful. That’s why, in 2022, we created Impact, our proprietary brand intelligence platform that’s changing how event data is captured, visualised and used to shape smarter strategies.

We’re delighted to say version 4 is now live. In this latest release, we’ve taken everything brands love about Impact – real-time insights, powerful event tracking, and meaningful reporting – and made it even faster, smarter and more customisable.

Impact V4 is more than a platform – it’s your brand experience control centre. With this update, we’ve focused on building the right event measurement capabilities to support your unique needs. With an extensive KPI catalogue, smarter dashboards and seamless user interface, it’s built to help you measure what matters most – in real time.

Here’s a look into what’s new:

We’ve rebuilt the platform for speed, making navigation smoother and responses faster – so you can get to the insights you need, when you need them. Whether you’re on the ground or reporting back to stakeholders, everything flows better. With layer-one filter control, you’re able to manipulate data views and see more of what you want to see.

V4 also comes with improved integrations like inventory and stock management, voice forms, and tally counts, giving you better insights right from your dashboard.

Photos are a powerful way to tell a story – and now Impact V4 gives you even more ways to use them. We’ve included options such as rapid load, videos, and a mass export function; meaning you can save down in bulk any photos or videos provided to you by our Brand Ambassadors during the campaign. With the option to also like your favourite pictures, this will guarantee we use them in your report to bring the story to life.

We know every campaign is different – that’s why V4 offers new filter and grouping capabilities, allowing you to compare KPIs side by side and uncover trends and insights.

Whether you want to track performance against a previous date, a project average, or your own custom benchmark, Impact gives you the flexibility to do that. With our colour-coded indicators, insights are made crystal clear:

🟢 Green shows you’re above target
🟣 Purple is neutral
🔴 Red shows you’re below expectations

If needed, we can even help you set benchmarks using our extensive historical data from thousands of events and data points.

Impact V4 lets you access post-event reports faster than ever. With V4’s new daily report selector and end-of-campaign reporting tools, you can automatically generate a report showing a campaign overview. This consists of a summary showing estimated footfall, number of engagements and event success score – all compared to the previous day. The reports are quick to share, easy to digest and built for action.

For clients using Impact to support staffing, compliance tracking has never been easier. You can now monitor attendance, performance, and adherence to campaign standards, all in one place.

Whether you’re a brand looking to level up your event ROI, or an agency searching for smarter ways to track performance, Impact V4 gives you the data clarity and confidence to make every experience count. Explore the Impact platform today.