Festival

FMCG

  • France

AB inBev at Cannes Film Festival and Cannes Lions 2022

Elevate Global supported AB InBev across Cannes Lions and the Cannes Film Festival

A dedicated team of five bilingual staff were selected for their experience

The Results

Staff retention rate

100%

High profile events in Cannes fully staffed by Elevate Global

2

Awards won by AB inBev at Cannes Lions

50

What We Did

Within the strong team of 5 bilingual speakers, we recruited a team manager to work alongside the brand ambassadors and ensure both activations ran smoothly. This allowed AB inBev to relax and enjoy their time at Cannes Lions, winning over 50 awards.

How We Did It

We were entrusted to recruit bilingual brand ambassadors, speaking both English and French. Elevate were able to recruit 5 strong brand ambassadors and 1 team manager that had strong hospitality experience to represent such a strong brand.

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