Home > Abercrombie & Fitch and McLaren – Las Vegas Collab Party

Fueling the Abercrombie & Fitch x McLaren Kickoff Party at Fashion Show Mall, Las Vegas

During the Las Vegas Grand Prix, Abercrombie & Fitch teamed up with McLaren Racing to launch their exclusive Abercrombie x McLaren collaboration.

What We Did

To celebrate their new collaboration, Abercrombie and Fitch hosted a party with McLaren at their store in the Fashion Show Mall in Las Vegas. This event featured a McLaren Formula 1 replica car and a meet-and-greet with McLaren driver Oscar Piastri. Elevate Global was asked to support the event with a team of fun, high-energy Brand Ambassadors.

Abercrombie x McLaren_Amplify_Retail_Sport_Vegas Collab_US_Nov 20246

Abercrombie x McLaren_Amplify_Retail_Sport_Vegas Collab_US_Nov 20245

How We Did It

Our Brand Ambassadors ensured the event ran smoothly, creating a vibrant, welcoming atmosphere for attendees: Some of their responsibilites included queue management, guest check-in and helping guests capture photos of the activation.With a focus on maintaining energy and efficiency, our team worked closely with store staff and McLaren representatives to ensure guests had a flawless experience.