For adidas, staff supported product distribution, player fittings and fan engagement activities throughout the week, helping deliver a seamless experience from training camp through to match day. Alongside this, our Chery team managed registration, crowd engagement, team hosting, merchandise distribution and VIP guest experiences across both the fan zone and hospitality areas.
By combining operational excellence with confident brand representation, our teams helped create memorable experiences for sponsors, players and fans alike while maintaining the high standards expected at one of the UK’s most recognised charity sporting events.
