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Staffing Aldi’s playful Wimbledon themed PR stunt at Wimbledon 2023

Aldi’s twist on Wimbledon created the perfect playground for fun brand experiences and a lively ambiance

What We Did

Elevate Global teamed up with Hopper and Aldi to orchestrate a playful PR stunt during Wimbledon 2023, known as the Swingball Championships at Canizzaro Park. Our goal was to inject lightheartedness into the event and provide attendees with a unique experience.

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How We Did It

To achieve this, we introduced Aldi’s Strawberries and Cream, priced at an affordable 89p. Accompanying this, our promotional staff served Aldi’s Pimms and Lemonade (Austin’s) blends at an attractive 78p per glass. Our team consisted of an event manager and three event staff. They fulfilled their roles, from preparing and serving the treats to overseeing the Swingball matches. A mobile Fruit Punch Bar, manned by our team, facilitated the smooth distribution of the treats, ensuring a memorable and enjoyable experience.