Christmas

  • UK

Barclaycard: Capital’s Jingle Bell Ball

Lighting up Capital’s Jingle Bell Ball for Barclaycard​

At the 2022 Capital Jingle Bell Ball, our staff helped Barclaycard exceed their survey target, collecting over 900 responses and distributing co-branded wristbands

What We Did

Barclaycard headlined the 2022 Capital Jingle Bell Ball, where numerous engaging activations took place. Partnering with Global Radio, we provided a dedicated survey team to represent Barclaycard at the event.

How We Did It

We provided 12 survey staff who engaged with ticket holders as they arrived at the O2, asking them to complete a quick questionnaire for Barclaycard to help them better understand their audience. With a target of 576 surveys in a day, we exceeded expectations with over 900 completed surveys. Our survey staff also distributed white co-branded wristbands that lit up during the show, and made sure to collect them at the end of the event.

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