Home > Beavertown – Beavertown Bones Sampling Roadshow
Pedaling Beavertown Bones to New Heights
How Elevate helped launch Beavertown’s first lager with a nationwide bike campaign, spreading pints and excitement across the UK.
The Results
Number of pints sampled
7,200
Number of prizes distributed
7,000+
Number of bars visited
115
What We Did
Beavertown partnered with Elevate to launch its first-ever lager, reaching new audiences with the eye-catching ‘Beavertown Bones’ bikes. Tasked with reestablishing trust after challenges with previous suppliers, Elevate rose to the occasion, delivering top-tier teams and seamless logistical support to craft the most efficient UK-wide campaign over 86 days.
How We Did It
Our dynamic Brand Ambassadors visited 115 bars and distributed over 7,200 pints and 7,000 prizes; energising the public with an exciting ‘spin to win’ competition and brining fun, flavour, and Beavertown Bones to life!
