FMCG

  • UK

BERO x Shopify Pop Up

BERO x Shopify Take Over London with an Unmissable Tennis Stunt

Driving hype, intrigue, and consumer engagement with a guerrilla-style activation at Potters Field ​

What We Did

To build excitement for the BERO x Shopify pop-up in Convent Garden, Elevate created a bold guerrilla-style tennis stunt at Potters Field during one of the biggest weekends in the tennis calendar. The activation was designed to stop passers-by in their tracks, generate intrigue, and drive footfall to the pop-up while also producing dynamic, content-ready moments that amplified the campaign across press and social channels.

Bero_Shopify_FMCG_Sampling_Pop_up_UK_July_2025_EN 15 (3)
Bero_Shopify_FMCG_Sampling_Pop_up_UK_July_2025_EN 2

How We Did It

We deployed a diverse team including an on-site event manager, six promotional staff for product sampling and crowd interaction, four professional tennis players staging fast-paced rallies, four actors who added storytelling and humour, and a charismatic umpire delivering live commentary. By combining authentic sport with theatrical elements and engaging staff, the stunt delivered an unforgettable experience that captured attention, built awareness, and brought BERO’s non-alcoholic brews to life in a unique and memorable way.

Recent case studies

Drag