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Home > Bet365 – Big Ticket Giveaway
Bringing the Bet365 UCL Big Ticket Giveaway to Life
Engaging football fans through a dynamic, odds-based prediction game and live activation experience
What We Did
Elevate Global partnered with Bet365 to deliver the first-ever live version of their Big Ticket Giveaway Game, an odds-based UEFA Champions League prediction challenge offering fans the chance to win match tickets and official merchandise.
Set up to feel like a live gameshow, the branded activation invited the public to participate in a high-energy football experience led by a professional host and joined by ex-England and Arsenal player Sol Campbell, adding star power to the event. Our team managed the full staffing of the live activation in the UK, with plans to replicate the experience in Germany in May, coordinated by our Elevate Global DACH team.
How We Did It
For this high-profile, public-facing campaign, we provided a Team Leader and four Brand Ambassadors, selected through a curated process that prioritised personality, professionalism, and presence. We hand-picked profiles based on their relevant experience working at premium live events, their ability to remain composed around high-profile guests and those who had outgoing, engaging personalities crucial for crowd interaction.
Our staff were responsible for many things such as, managing queues and entry points to the activation, informing and engaging passers-by, guiding fans through the activation experience, assisting the public with trophy photo moments and encouraging social sharing and hashtag use.
Overall, the result was a smooth, high-energy activation that drew crowds, generated buzz, and delivered a memorable experience for fans — and a successful campaign for the client.
