Beauty
Sport
Germany
Home > Biotherm x HYROX Berlin 2026
Biotherm strengthens brand engagement at HYROX Berlin
From skincare consultations to immersive brand experiences, Biotherm connected with thousands of athletes and spectators across the event.
What We Did
Across a two-week activation at Hyrox Berlin, Elevate supplied a team of Biotherm Brand Ambassadors to support product sampling, skincare consultations, bio-scans, retail activity and visitor engagement across the event. Positioned throughout the activation, the team helped introduce products, answer questions and create positive interactions with athletes and spectators alike.
How We Did It
The success of the activation came from putting the right people in front of the right audience. Many of our ambassadors had a genuine interest in both fitness and skincare, allowing conversations to feel natural rather than scripted. Working closely with Biotherm’s on-site team, they encouraged visitors to discover products, ask questions and engage with the brand throughout the event, creating an experience that resonated with athletes from across Europe.
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