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Blu sponsored a number of World Cup day events, with ongoing staffing support from Elevate.

The various World Cup events took place at Pop Brixton, with the goals of raising brand awareness, increasing product sales and launching Blu 2.0.

Results

7

Brand ambassadors passionate about the vaping industry.

4

Event hosts, engaging with consumers to promote the new launch.

2

Specialist staff including a Doorman and Event Manager to manage each event.

What We Did

Our tight-knit staff supported with all areas of the activation including sampling new products and free interactive games consumers could get involved with. This meant our team needed ot ensure they had attended all relevant training sessions to increase their product knowledge.

How We Did It

The aim of this event was to raise brand awareness, get across key USPs, and to sell and sample Blu products and this had great success! Following from this, Elevate helped at a second event – a futuristic product launch at Steelyard, London. The aim of the event was to show the new devices as a premium and best in market.