The various World Cup events took place at Pop Brixton, with the goals of raising brand awareness, increasing product sales and launching Blu 2.0.
Our tight-knit staff supported with all areas of the activation including sampling new products and free interactive games consumers could get involved with. This meant our team needed ot ensure they had attended all relevant training sessions to increase their product knowledge.
The aim of this event was to raise brand awareness, get across key USPs, and to sell and sample Blu products and this had great success! Following from this, Elevate helped at a second event – a futuristic product launch at Steelyard, London. The aim of the event was to show the new devices as a premium and best in market.