Throughout the 6 day event our team were the faces of the brand and worked seamlessly as an extension of our client’s team.
As a headline sponsor of the PGA Golf Tournament, BMW had a huge presence at the event in Wentworth. Our team of over 40 trained BMW specialists staffed the various spaces daily, providing car demonstrations, collecting data leads, providing hospitality service in the grandstanjd, and coordinating the exclusive shuttle service across the green for attending VIPs.
Our team were responsible for a numer of key tasks, including supporting with the village full of BMW cars, the ongoing experience throughout the golf tournament, supporting with valet services for VIPS, hospitality teams, data capture and so much more.
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