Automotive

  • UK

BMW PGA Championship

As a headline sponsor of the PGA Golf Tournament, BMW had a huge presence at the event in Wentworth.

Throughout the 6 day event our team were the faces of the brand and worked seamlessly as an extension of our client’s team.

Results

42

Event staff per day carefully selected from our pool of BMW trained brand ambassadors.

252

Staffing days across the 6 day golf championship event.

8500

Consumer interactions all tracked through our Elevate Impact.

What We Did

As a headline sponsor of the PGA Golf Tournament, BMW had a huge presence at the event in Wentworth. Our team of over 40 trained BMW specialists staffed the various spaces daily, providing car demonstrations, collecting data leads, providing hospitality service in the grandstanjd, and coordinating the exclusive shuttle service across the green for attending VIPs.

How We Did It

Our team were responsible for a numer of key tasks, including supporting with the village full of BMW cars, the ongoing experience throughout the golf tournament, supporting with valet services for VIPS, hospitality teams, data capture and so much more.

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