From Paris to Marseille – delivering unforgettable brand moments nationwide
The Results
Total cocktails sold
5,000+
Total samples distributed
27,000+
Total live event days
327
What We Did
Elevate Global partnered with Auditoire Shopper to staff a roadshow promoting Bombay Sapphire’s new range. Over a six-month period, we supported more than 320 activation dates across five major French cities, including Paris, Nantes, Lille, and Marseille. The campaign aimed to raise brand awareness, educate consumers, and showcase cocktail customisation options.
How We Did It
We deployed three dedicated teams made up of Brand Ambassadors, a Host, and a Stage Manager. The Stage Manager oversaw all operational aspects, including stock management and equipment setup. Meanwhile, the Host took the lead in engaging consumers, facilitating tastings, and ensuring each event ran smoothly. Our meticulous approach to staffing and our close collaboration with Auditoire Shopper played a key role in the roadshow’s success.
