Powering Fan Experiences at the British Grand Prix 2026
More than 350 Elevate staff were deployed across Silverstone to support a wide range of fan experiences, brand activations and retail operations throughout the British Grand Prix weekend.
The Results
Projects Delivered
15
Number of Clients
9
Staff Deployed
350+
What We Did
We supported multiple brands and partners across the Silverstone race weekend, delivering experienced teams for fan zones, paddock activations, interactive campaigns, retail and merchandise operations.
Our teams worked with global brands including Doritos, Heineken, UNIQLO, Ford and M&S across the circuit, and we also returned for our third year working with stichd to deliver trackside retail support and help fans access official F1 merchandise.
How We Did It
Delivering multiple activations simultaneously across a venue the scale of Silverstone required careful coordination, experienced leadership and consistent communication. With more than 350 staff deployed across the circuit, our teams were briefed and managed according to the individual needs of each activation.
Through strong onsite management and close collaboration with our clients and partners, we helped deliver consistent, high-quality experiences across the circuit throughout one of the biggest weekends in British motorsport.
