FMCG
UK
Elevate provided promotional staff to distribute samples of hundreds of unique Budweiser cans at Truman’s Brewery in London
Esteemed British contemporary artist Sir Peter Blake teamed up with Budweiser to design the eye-catching limited edition can
The Results:
Number of live days
2
Total number of cans handed out
302
Number of event staff provided
5
What We Did
Elevate partnered with Energy to support this fun Budweiser pop-up displaying limited edition cans designed by Sir Peter Blake who is known for his iconic album covers and pop art. To celebrate the launch, Budweiser created a first of it’s kind “fridge frame” to showcase the can as the true piece of art that it is at Truman Brewery for 1 weekend only. The frame replicated those found in a gallery with the actual capabilities to keep the beverage chilled.
How We Did It
We provided a total of 5 promotional staff, including 1 Event Manager. Among them, 2 acted as security guards, ensuring the protection of the can by politely reminding people to maintain a safe distance. The other 2 served as gallery workers, delicately handling the can like valuable art, ensuring it was replaced in the fridge when distributed. In total, around 302 cans were handed out over two days, with some members of the public having the opportunity to receive a can signed by Sir Peter Blake himself.
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