Home > Budweiser – Sir Peter Blake Collab

Elevate provided promotional staff to distribute samples of hundreds of unique Budweiser cans at Truman’s Brewery in London

Esteemed British contemporary artist Sir Peter Blake teamed up with Budweiser to design the eye-catching limited edition can.

The Results:

Number of live days

2

Total number of cans handed out

302

Number of event staff provided

5

What We Did

Elevate partnered with Energy to support this fun Budweiser pop-up displaying limited edition cans designed by Sir Peter Blake who is known for his iconic album covers and pop art. To celebrate the launch, Budweiser created a first-of-its-kind “fridge frame” to showcase the can as the true piece of art that it is at Truman Brewery for one weekend only. The frame replicated those found in a gallery with the actual capabilities to keep the beverage chilled.

Budweiser_Energy_FMCG_Pop Up_Sir Peter Blake Limited Edition Can_London, UK_March 202411

Budweiser_Energy_FMCG_Pop Up_Sir Peter Blake Limited Edition Can_London, UK_March 20243

How We Did It

We provided a total of 5 promotional staff, including 1 Event Manager. Among them, 2 acted as security guards, ensuring the protection of the can by politely reminding people to maintain a safe distance. The other 2 served as gallery workers, delicately handling the can like valuable art, ensuring it was replaced in the fridge when distributed. In total, around 302 cans were handed out over two days, with some members of the public having the opportunity to receive a can signed by Sir Peter Blake himself.

UK

Budweiser – Sir Peter Blake Collab