Elevate provides Twelve Agency with the Event Managers and Brand Ambassadors who build, staff and break down Bulldog’s branded stands at Ironman races across the continent. In 2025, teams ran interactive stands, prize games and product giveaways at 15 events from Les Sables d’Olonne to Zell am See, helping Bulldog reach athletes and fans with its message of preparing, protecting and recovering skin through life’s toughest challenges. In 2026, the programme has focused on five flagship stops — Hamburg, Frankfurt, Swansea, Leeds and Nice — with Hamburg, Frankfurt and Swansea delivered so far and Leeds and Nice still to come.
