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Home > Cadbury and First Bus – The ’99 Bus

Providing an exceptional guest experience onboard The ’99 Bus

We partnered with our long-running client, Hopper, to manage an exciting ‘99 Bus activation in collaboration with First Bus and Cadbury Flake

What We Did

Cadbury partnered with First Bus to ensure all families got their seaside fix this Summer via “The ’99 Bus” for two weekends. Research from Cadbury highlighted that many UK parents find it difficult and stressful to organise day trips to the coast, so they wanted to do something to support that.

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How We Did It

Our role was to provide Brand Ambassadors to interact with guests taking part, carrying out a list of responsibilities such as greeting passengers, issuing bus and ice cream vouchers, and directing guests to the designated Flake 99 ice cream van at the various destinations. Across both weekends, 21 shifts were completed and many attendees left feeling great.