Home > Cannes Lions 2022

Powering Global Brand Experiences at Cannes Lions 2022

Providing event staffi for Meta and AB InBev across immersive brand experiences at the world’s largest festival of creativity.

What We Did

At Cannes Lions 2022, Elevate recruited, trained and managed teams across two flagship activations for Meta and AB InBev. Over 100 bilingual event professionals supported a wide range of operational and customer-facing roles, helping both brands deliver premium experiences throughout the five-day festival. From welcoming guests and managing registrations to supporting hospitality spaces and visitor flow, every team was selected to reflect the unique requirements of each activation. Tailored training, on-site management and careful planning ensured both activations ran smoothly throughout the festival.

How We Did It

For Meta, our on-site team included a Team Manager, four Team Leaders and Brand Ambassadors. They supported multiple touchpoints across Meta Beach and the Majestic, including guest welcome, access control, meeting room management, visitor flow, the Meta Shop and the Reels Studio experience. Alongside this, we provided a dedicated team for AB InBev, including a Team Leader and Brand Ambassadors who supported hospitality, guest services and day-to-day operations throughout the festival. Thanks to our reserve staffing strategy, we maintained 100% staff retention across both activations.