Technology

  • France

Cannes Lions 2025

Cannes Lions 1

Staffing Cannes Lions for the Fourth Consecutive Year

Supporting leading global tech brands across hospitality, activations, and guest experiences.

The Results

Total Shifts Completed

640

Total Staff On-Site

142

Total Engagements

5.1k+

What We Did

At Cannes Lions 2025, Elevate Global partnered with 8 global tech brands, including META, TikTok, Pinterest, AMEX, and Salesforce, to provide experienced event staff across a packed 5-day schedule. Positioned at key touchpoint, including entrances, event spaces, and VIP areas, our teams managed guest welcome, check-ins, registration, session support, and guided visitors through activations and hospitality areas to help maintain smooth guest flow throughout the event with a recorded footfall of over 22,000.

Cannes Lions 3
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How We Did It

With increased demand for diverse and gender-balanced teams, we worked closely with clients to meet these goals. Recruitment began early, and we kept staff engaged with regular communications to ensure strong retention and commitment. Wherever possible, we prioritised locally based, bilingual staff with previous Cannes Lions experience – ensuring cultural fluency, smoother logistics, and authentic guest engagement. We remained on-site throughout the week, adjusting schedules where needed and advising clients on local labour laws to help ensure smooth delivery from start to finish.

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