Home > CBS and Paramount+ at the Super Bowl 2023

Bringing CBS & Paramount to life at the 2023 Super Bowl

Our team created a fun, interactive ‘Price is Right’ experience that brought fans closer to the brand

The Results

Total number of impressions

1M+

Total number of fan engagements

50,000+

Average event score across all days

4.8

What We Did

Elevate partnered with Boom Ventures to create an engaging ‘Price is Right’ game experience at Fan Fest in Downtown Phoenix. Fan teams had the opportunity to participate in interactive games, fostering a strong brand connection for CBS & Paramount.

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How We Did It

To help CBS & Paramount captivate fans and showcase their IP, we created a ‘Price is Right’-style experience in a vibrant 30 x 30 space at the heart of the event. With exciting prizes up for grabs, our team kept the energy high through interactive games inspired by CBS and Paramount+ favourites, including Plinko, Cliff Hanger, and app demos.