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Home > Clearpay and Boots – Beauty Unwrapped

Increasing brand awareness for Clearpay at Boots Store

Elevate staff drove app downloads and sign-ups for Clearpay in the run up to Christmas at an experiential festive pop-up at Westfield Shopping Centre.

The Results

Total event engagements

1,180

Total samples distributed

300

Footfall to engagement conversion rate

64.7%

What We Did

Clearpay are a buy now – pay later company. They partnered with Boots and we delivered a team to represent Clearpay at Westfield Shopping Centre – White City – to create a memorable experience for shoppers during the festive season. Elevate was tasked with driving shoppers to shop at Boots and raising awareness of Clearpay.

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How We Did It

We provided specially trained brand ambassadors to do a variety of tasks at the pop-up such as explain the Clearpay app to consumers and encourage app downloads and sign ups, get “festive” nails or make up done by Boots’ make-up artists/nail technicians, spin a wheel for a chance of winning a prize, show customers how to redeem £5 Boots vouchers to use in store. Our team interacted with loads of customers and were success in increasing awareness of Clearpay overall.