Christmas

  • UK

Clearpay x Boots

Increasing brand awareness for Clearpay

How Elevate staff drove app downloads and sign-ups in the run up to Christmas at festive pop-up in Westfield Shopping

Results

1,180

Total event engagements

300

Total samples distributed

64.7%

Footfall to engagement conversion rate

What we did

Clearpay are a buy now – pay later company. They partnered with Boots and we delivered a team to represent Clearpay at Westfield Shopping Centre – White City – to create a memorable experience for shoppers during the festive season. Elevate was tasked with driving shoppers to shop at Boots and raising awareness of Clearpay.

How we did it

We provided specially trained brand ambassadors to do a variety of tasks at the pop-up such as explain the Clearpay app to consumers and encourage app downloads and sign ups, get “festive” nails or make up done by Boots’ make-up artists/nail technicians, spin a wheel for a chance of winning a prize, show customers how to redeem £5 Boots vouchers to use in store. Our team interacted with loads of customers and were success in increasing awareness of Clearpay overall.​

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