Technology

  • UK

Club JBL

Club JBL: Turning up the volume with this immersive product launch

Blending music, culture, and tech with knowledgeable promotional staff to bring JBL’s flagship event to life.

What We Did

Elevate supported JBL’s flagship press and influencer event of the year: Club JBL London. Designed as an immersive fusion of the city’s iconic underground culture and cutting-edge audio tech, the event showcased five new product launches to an audience of over 500 VIP guests, press, influencers, and JBL partners from across EMEA.

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How We Did It

Our promotional staff were hand-picked for their confidence with tech demos and ability to adapt to a fast-paced, high-energy environment. Positioned across six interactive zones, including a Tube-inspired demo tunnel, product showcase area, and the Club Room main stage, our team welcomed guests, guided them through product features, and facilitated hands-on demos of JBL’s latest innovations. Staff supported UGC opportunities, managed guest flow, and encouraged engagement across every touchpoint, helping to create a seamless experience that merged brand storytelling with authentic interaction.

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