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Home > Compare the Market – The Hundred Cricket League

Representing Compare the Market at The Hundred cricket league

A successful partnership: for 3 years running, Elevate Global’s event staff has effectively represented Compare The Market at cricket matches nationwide

The Results

Total number of shifts completed

505

Total number of merch distributed

350,000+

Average event success score

4.7/5

What We Did

Compare the Market is one of the main sponsors of The Hundred cricket league and for the past 2 years, we’ve been tasked with making sure they were one of the first brands that fans saw. To achieve this for our client Wasserman, we provided numerous event staff across 8 UK cricket grounds over 50+ live days, in locations including London, Birmingham, Yorkshire and Cardiff.

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How We Did It

Our teams each consisted of a Team Leader and up to 9 Brand Ambassadors depending on the match and footfall with this year seeing 271 shifts booked. Our event staff were mainly tasked with different roles including working as mascots such as Carl the Wombat to welcome fans on arrival, distributing branded modular kits, and working at dump bins and cargo trikes handing out 6 cards and giving out paws at the entrance gates and stadium concourses.