FMCG

  • UK

Compare the Market

Carring out mass merch distribution to increase brand awareness for Compare the Market

Over the summer, Elevate Global worked with CSM to support Compare The Market at The Hundred cricket matches nationwide​

The Results:

Number of live days in total

238

Total number of foam paws distributed

102,000+

Total number of “6” cards distributed

55,000

What We Did

Compare the Market were one of the main sponsors of The Hundred cricket tournaments and they were keen to be one of the first brands that fans saw. To achieve this, we provided numerous event staff who worked a total of 238 days across 7 locations in the UK including London, Birmingham, Manchester and Cardiff.

How We Did It

Each team consisted of a Team Leader and up to 9 Brand Ambassadors depending on the match and footfall. Our event staff was tasked with different roles including working as mascots such as Carl the Wombat to welcome fans on arrival, distributing branded modular kits, and working at dump bins and cargo trikes handing out 6 cards and giving out paws at the entrance gates and stadium concourses.​

Christmas

Barclaycard: Capital’s Jingle Bell Ball

View case study

Sampling Roadshow

Zoflora Tour

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FMCG

Compare the Market

View case study

FMCG

Budweiser

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Retail

Charbonnel et Walker

View case study

Technology

Adobe x Game Developers Conference

View case study

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