Home > Danone GetPRO – Running Events Sampling

Nationwide Sampling Campaign for Danone GetPRO

Delivering high-energy brand engagement at major UK running events

What We Did

From March to September, Elevate Global is partnering with Danone GetPRO to support their UK-wide sampling campaign, targeting active, fitness-focused audiences at key marathon and running events. The campaign aimed to raise awareness and trial of GetPRO high-protein yogurts among health-conscious runners. We’ve provided staffing to cover 62 shifts during this campaign, including events such as the Bath Half Marathon, Brighton Marathon, The Big Half, and the London Marathon Running Show at ExCeL.

How We Did It

Despite a tight turnaround for the initial activation, we mobilised quickly — recruiting qualified staff across the UK, all holding Food & Hygiene Level 2 certification, to meet the brand’s sampling requirements. Our event staff were trained to encourage sampling of GetPRO products to marathon participants, promote competition entries for a branded recovery bundle and speak knowledgeably about GetPRO’s nutritional benefits and fitness alignment. With high footfall and strong engagement, the campaign has already delivered positive sampling numbers and excellent client feedback, reinforcing GetPRO’s presence in the UK fitness space.

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