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DfT x Identity Global: Deploying 2,000+ Staff During COVID-19

Elevate partnered with Identity Global to deliver one of the largest multilingual staffing programmes of the COVID-19 pandemic, deploying 2,000+ staff across the UK and Europe to support the Government’s Haulier Outreach Programme.

The Results

Haulier Engagements

335K+

Surveys Completed

31K

Shift Check-ins

65K+

What We Did

We recruited, deployed and managed a team of more than 2,000 Brand Ambassadors, Team Leaders and Regional Managers across 100+ territories throughout the UK and Europe for a critical piece of government work.

Representing 13 languages, our multilingual teams engaged directly with cross-border hauliers, providing critical guidance on rapidly changing Brexit and COVID-19 regulations. Through face-to-face outreach, they helped drivers understand the documentation and processes required to keep goods moving efficiently between the UK and Europe.

How We Did It

Using Elevate’s e-learning platform, staff were recruited, pre-screened and trained quickly to deliver accurate, consistent information across multiple countries and languages. Throughout the ten-month campaign, our teams adapted to evolving government guidance, while Elevate’s IMPACT platform enabled real-time reporting, operational optimisation and continuous training updates as legislation changed.