Beauty

  • UK

Dyson

Unveiling Dyson innovative haircare technology across the UK

Dyson launched a 4-location, 20-day road trip giving consumers the opportunity to try out their famous Dyson hair tools.

Results

Total number of brand engagements

10,000+

Number of live days

20

Number of locations

4

What We Did

Dyson’s Styling Tour travelled to UK Festivals and premium retail spaces, offering consumers a hands-on experience with their innovative haircare technology and products. The pop-up activation facilitated personal styling, product usage, and brand engagement, empowering the target audience to Discover their Dyson style through interactive demos.

How we did it

The team, comprising of one Event Manager and three Brand Ambassadors, impressed both Momentum and Dyson with their confidence and knowledge. Their dedication to learning about Dyson’s products before the event translated into exceptional consumer engagement. Proactive planning ensured the event’s success, opening doors for future collaborations with Dyson later down the line.

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