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Home > EA Play Live 2021

Elevate partnered with Electronic Arts for its annual three-day gaming festival

For several years we have partnered with EA, recruiting and managing their event teams including brand ambassadors and gaming specialists to showcase the latest products with a high-quality guest experience.

The Results

Highly-skilled, expert technology brand ambassadors on-site each day representing EA

135+

Hours worked by our talented, passionate teams to provide strong results

4,300+

Live activity days

3

What We Did

The EA Play Live requires over 135 staff a day, including greeters, game demonstrators, costumed characters and event production team members. We also ensured to continually measure event success through Elevate Impact, facilitating daily reporting to monitor engagements and products sold.

How We Did It

Elevate Staffing team ensured to not only consult our already strong database of tech experts, but also work to recruit new teams of BAs that each have a passion for gaming and product demonstrations. On-site training was provided for all brand ambassadors, alongside continuous feedback.