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Elevate Global x Game Seven, NBA All-Stars

Elevate x Game Seven Agency’s All-Star Weekend Slam-dunk

Representing two iconic brands at the 2024 NBA All-Star Weekend in Indianapolis.

What We Did

In collaboration with Game Seven Agency, Elevate delivered standout experiences for both Nike and Jordan during this year’s NBA All-Star Weekend. The flawless execution of these activations, coupled with the on-site expertise of our Account Director, marked Elevate as the go-to for engaging brand interactions and creating memorable experiences.

How We Did It

For Nike, our staff seamlessly greeted and guided a host of VIP guests, including famous athletes, through various interactive activities, ensuring a welcoming atmosphere and leaving a lasting impression. At the Jordan activation, our brand ambassadors were the driving force behind a dynamic and engaging atmosphere, overseeing a mini hoop challenge, managing the exclusive 2K Lounge, coordinating merchandise giveaways, and directing traffic.

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