Sports
US
Elevate’s Triple Play Scores Big at College Basketball Fan Fest Series
Driving awareness for Home Depot’s ‘Retool Your School’ initiative at 3 college basketball division tournaments in Baltimore, Birmingham and Norfolk.
The Results:
Total Number of Staff
19
Total Branded Items Distributed
10,000+
Total Brand Engagements
8,000+
What We Did
Elevate scored a slam dunk in this triple series of fan fest basketball conventions featuring three different divisions (CIAA, SWAC, MEAC) representing teams from Historically Black Colleges and Universities (HBCUs). Elevate staff were kept on their toes, overseeing this interactive pop up in the heart of the action, driving awareness for the 15th anniversary of Home Depot’s initiative ‘Retool Your School’, which offers grants for HBCUs to beautify and revitalise their campuses.
How We Did It
Over the course of 3 weekend tournaments across 3 states, our Brand Ambassadors rose to this enormous task engaging with thousands of excited fans and providing an in-depth look into the initiative. Handing out over 10,000 branded t-shirts, buttons and totes, managing photo opportunities in the 360 Photo Booth and encouraging guests to try a few rounds at the ‘Pop A Shot’ stations, Team Elevate achieved extraordinary results with expertise and agility.
Drag
