Ebay_Event House_F1_Austin Texas_Sport_Retail_US_11

Home > F1 x Events House: LEGO

Elevate & LEGO: Interactive Creativity at the Heart of F1

Delivering handpicked teams to bring LEGO’s race-themed creativity to life across high-energy F1 fan environments.

What We Did

At the Austin and Las Vegas Grands Prix, we supplied Brand Ambassadors, Team Leads and riggers to support LEGO’s interactive build-your-own race car activation and onsite retail space.

Our teams guided fans through hands-on builds, encouraged interaction with F1-themed LEGO products and supported retail conversion within the activation footprint. Rigging teams managed pre- and post-event build, ensuring the stand was delivered to brand and safety standards.

Lego_Events House_F1_Austin_Sports_Retail_US_Oct 2025 1

Ebay_Event House_F1_Austin Texas_Sport_Retail_US_8

How We Did It

Working within LEGO’s selective profile approval process, we curated talent aligned to brand values and audience expectations. Through strong briefing, product knowledge and customer-first engagement, our teams created an approachable, well-paced experience that balanced creativity, storytelling and commercial outcomes within the F1 Fanzone.