Sport

  • Global

F1 – Hospitality & Fan Engagement

Beyond the storefront: Creating world-class fan & guest experiences across F1

While leading the charge on official F1 merchandise sales, our teams have had a packed season delivering premium fan engagement and hospitality at races across the globe.

The Results

Total races activated in 2025 to date

9

Total staff deployed so far

30+

Total shifts delivered

90+

What We Do

Alongside our flagship partnership with stichd, 2025 has seen Elevate expand its impact across Formula 1 through multiple high‑profile collaborations. From powering the official F1 Experiences Program with Quint, to representing Aramco in fan zones with Octagon, our teams are delivering seamless experiences across continents. With more than 30 staff delivering 90+ shifts across 8 global races so far this season – and a full calendar still ahead – Elevate is redefining what premium staffing looks like at the pinnacle of motorsport.

Quint_F1 Experience_Hospitality_Pop up_Hungary 2
Aramco_Octagon_Sport_Pop up_Hungary Grand Prix_Hungary_Aug 2025 1

How We Do It

We deliver these activations through a carefully selected mix of guest‑facing talent, multilingual specialists, and hospitality professionals trained to operate under the unique pressures of a global F1 race weekend. Our teams manage everything from ticketing and guest check‑in to hospitality set‑up, live fan engagement, and seamless prize distribution. They also provide tailored guest support within the paddock, ensuring every interaction matches the prestige of the sport. From translation services to high‑touch VIP hosting, our staff are equipped to handle complex logistics and deliver flawless experiences. This commitment to precision and excellence continues to set the standard for how staffing enhances the world’s most demanding motorsport events.

Recent case studies

Retail

FedEx x Fuse: UEFA Champions League 2026

View case study


Retail

IMA x Adidas: In-Store F1 Race Simulation

View case study


Sport

FIFA World Cup 2026

View case study


Retail

MERRACHI – Pop-Up Stores

View case study


Retail

2026 British Grand Prix at Silverstone

View case study


Health

DfT x Identity Global

View case study



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