Home > FedEx x Fuse: UEFA Champions League 2026

Supporting FedEx's interactive football activation in Barcelona

We worked with Fuse to support FedEx’s Move Like a Pro activation, an immersive football experience inspired by the UEFA Champions League.

What We Did

FedEx’s Move Like a Pro activation brought football fans into an interactive experience inspired by the UEFA Champions League and its player performance data. Elevate supported the activation in Barcelona, providing event staff welcoming the public, explaining four interactive challenges focused on speed, precision, reliability and teamwork, and encouraging visitors to engage. Our teams helped create an accessible and energetic experience for the public, introducing participants to the games, explaining scoring and prize mechanics, and supporting the smooth running of the activation.

How We Did It

Our team was fully briefed on the activation, its challenges and FedEx’s brand messaging, ensuring they could represent the experience naturally and confidently. They managed queues, communicated waiting times and adapted to visitor demand throughout the activation, helping maintain a smooth flow and minimise downtime. With a focus on creating an upbeat but welcoming atmosphere, our staff adapted their approach to different visitors while staying alert to changing crowd levels. This combination of preparation, personality and flexibility helped maintain a consistent experience throughout the activation.