Home > Fever Tree – John Lewis Festive Sampling

Elevate Global and Fever-Tree: Bringing Festive Flavour to John Lewis Stores

How we led a nationwide sampling campaign that captured the spirit of the season

The Results

Total Number of Cracekrs and Cocktails Sampled

68,822

Total Number of Stores Sampled In

12

Total Number of Live Days

145+

What We Did

For the second year, Elevate Global partnered with Fever-Tree to activate their festive product range across 12 John Lewis stores nationwide. Our Brand Ambassadors delivered immersive sampling experiences, introducing customers to the Christmas cracker-style gifts and cocktail mixers while driving engagement and brand visibility throughout the campaign.

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How We Did It

We recruited, trained and managed a skilled team deployed across key and flagship ‘Hero’ stores, ensuring consistent delivery in high-footfall environments. Through strong on-site management, detailed preparation and experienced staff, we distributed tens of thousands of samples, achieved 98% shift compliance and earned excellent feedback from both Fever-Tree and John Lewis for our teams’ exceptional performance.