Immersing audiences at the Flipside of Florida experience

In addition to staffing, we helped produce an “Instagrammable” living wall that captured the public’s attention and drove foot traffic to the experience. At the stand, consumers explored Florida’s Ale, Shrimp & Coffee, and Doughnut trails through games like beer mat flipping and ring-and-hook challenges, with complimentary doughnut samples to enjoy. Our team also encouraged holiday giveaway sign-ups, with data captured through our Impact tool achieving the results shown above.