In 2025, we deployed over 100 staff, including brand ambassadors, team leaders, and mascots, across Pokémon (via Inception Worldwide), Discord (via The Trade Group), and Devolver Digital. Our teams managed everything from welcoming attendees and directing queues, to running demos, distributing giveaways, and bringing mascots to life. Across the five days, they adapted quickly to last-minute changes, ensuring every activation ran smoothly and delivered a memorable experience. With more than 55,000 attendees welcomed across the three brands, our teams demonstrated the impact of professional, flexible, and enthusiastic event staffing at one of the world’s largest gaming trade shows.
