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Go Positron activation at Cannes Film Festival

Positron and Cannes XR partnered to create and produce a unique virtual reality experience, choosing to trust Elevate France to meet their event recruitment needs.

Results

5

Highly-skilled, bilingual brand ambassadors with a passion for technology working the festival daily.

242

Hours worked by our talented, passionate teams to provide strong results.

1080

Event interactions, including participation with the exciting Positron.

What We Did

In the heart of the Rivièra, 5 (award-winning) VR chairs were installed to provide cinematic, immersive and exclusive experiences including olfactory, sensory and motion technologies! We welcomed guests to the positron space throughout the Cannes Film Festival, contributing to the extraordinary experience.

How We Did It

We ensured to supply a team of VR experienced Brand Ambassadors, welcoming, animating and supervising the technical equipment and accompanying Positron in setting up and clearing away their branded space. We also ensured to support with event set up and take down daily, providing 6 dedicated stage managers.