Spearehading IBM's innovative spact at Cannes Lions 2024
Elevate Global was pleased to work with George. P. Johnson agency to staff IBM’s unique and interactive experience at the heart of the 71st edition of Cannes Lions
What We Did
IBM was at Cannes Lions to promote Watsonx, its in-house generative AI solution. The goal of the activation was to encourage visitors to play a game of ping-pong. This way, IBM could collect all the data from the game (points scored, ball speed, number of forehands, backhands, etc.) and produce an AI-generated match report.
How We Did It
To ensure event success for this dynamic activation, our team of event staff coordinated discussions and workshops, and provided logistical support to maintain smooth execution and a high brand standard.
