IncREDible Berry Grapes_Coregeo_Retail_FMCG_M&S In Store Sampling_UK_Oct 20245

Home > IncREDible Berry Grapes – M&S Sampling

Launching IncREDible Berry Grapes for Coregeo at M&S stores

We worked with Coregeo to launch their latest product – IncREDible Berry Grapes in M&S stores across the UK

The Results

Total number of Brand Ambassadors provided

9

Total number of samples distributed

2,000+

Total number of responses collected

1,500+

What We Did

We were tasked with supporting the launch of Coregeo’s latest offering – IncREDible Berry Grapes – via sampling events hosted in exclusively in M&S stores nationwide in locations such as Marble Arch in London and Cambridge. Our event staff were responsible for sharing the key messages of the brand, giving out samples to those in-store to try, and actively driving sales.

IncREDible Berry Grapes_Coregeo_Retail_FMCG_M&S In Store Sampling_UK_Oct 2024

IncREDible Berry Grapes_Coregeo_Retail_FMCG_M&S In Store Sampling_UK_Oct 20242

How We Did It

Another responsibility of our event staff was to encourage consumers to scan the QR code to share additional feedback on the product with the client. Across the M&S stores, we provided one specially trained Brand Ambassador per location (a total of 9), all of whom held Food and Hygiene certificates and had in-depth knowledge of the product.