Home > Jaeger LeCoultre – Golden Ratio Show

Wide-scale event promo for Jaeger LeCoultre

Luxury watch brand, Jaeger LeCoultre, required Elevate staff to help promote their Golden Ratio Show which was located at Battersea Power Station

The Results

Total number of consumer engagements

28,000

Total number of programmes distributed

20,000

Number of live days

4

What We Did

We provided a street marketing team of 10 promotional staff who were stationed at various locations around London (Oxford Street, Regent Street, New Bond Street, and Marble Arch) over four days. They distributed programmes about the upcoming show and helped spread brand awareness for Jaeger LeCoultre.

How We Did It

Our street marketing team needed to have acting and presenting experience. The brand ambassador at the show was required to talk about the watch brand in detail and guide people into the musical hall to experience the full performance.