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Creating Memorable In-Store Moments with Stanley at JD Sports

Delighting shoppers with personlised moments

What We Did

Elevate Global provided 1 Team Leader and 2 Brand Ambassadors to work at JD Sports in Westfield, Stratford, to promote a premium, in-store holiday offer featuring Stanley Quencher travel cups. The team engaged closely with every shopper, helping to drive excitement and awareness while offering personalised and custom-made Stanley cups.

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How We Did It

For those who bought a Stanley cup, they were also offered a free gift-wrapping service, delighting them even more. To ensure success of this activation, we carefully selected staff who had an interest in sports and wellbeing to connect authentically with JD Sports’ target audience. We believe that the event went seamlessly with our team effectively driving brand awareness for Stanley.