Kylie Cosmetics by Kylie Jenner Glam Park in Covent Garden, London, UK - 11 August 2022

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Staffing Kylie Cosmetics large scale beauty pop-up in collaboration with Boots

For 4 days in Covent Garden in London, we provided event staff to work at this immersive pop-up.

The Results

Total Number of Items Distributed

1,331

Total Number of Event Visitors

3,451

Brand Awareness Score

70%

What We Did

Our team of event staff, played a big role in promoting latest cosmetic and skincare launches from Kylie Cosmetics at their interactive “Glam Park” pop-up. Here our team members engaged with many fans by providing them with a unique beauty experience.

How We Did It

The activation was made up of many different activation zones for consumers to interact with, such as makeup and skin consultations, a virtual reality world, a glam shop in partnership with Boots, interactive games, complimentary giveaways, and many social sharing opportunities.