Home > Kylie Cosmetics x Boots

Staffing Kylie Cosmetics large scale beauty pop-up in collaboration with Boots

For 4 days in Covent Garden in London, we provided event staff to work at this immersive pop up.

Number of items distriubuted

1331

Number of event vistors

3451

Brand awareness score

70%

What We Did

Our team promoted the latest cosmetic and skincare launches from Kylie Cosmetics and they also engagef with many fans by providing them with a unqie beauty experience.

How we did it

The activation was made up of many different activation zones for consumers to interact with, such as makeup and skin consultations, a virtual reality world, a glam shop in partnership with Boots, interactive games, complimentary giveaways, and many social sharing opportunities.