Home > Landostand x F1: Silverstone British GP

British GP: Bringing ‘Landoland’ to life at Silverstone

We partnered with We Are Grip at Silverstone for the British GP to help deliver “Landoland”—a massive, high-octane fan zone dedicated to McLaren driver Lando Norris.

The Results

Sales Turnover

£1.1M

Queueing time reduced yr-on-yr from max 4.5hrs to

46 mins

Total number of live days

8

What We Did

For its second consecutive year, the “Landoland” activation just outside the circuit was bigger and bolder than ever. From initial planning right through to live delivery, our dedicated team of 40 event staff managed the entire fan footprint flawlessly.

The energy onsite was electric. Our team kept the vibrant, sea-of-papaya atmosphere buzzing by managing a live DJ setup, branded fan experiences, and the main attraction: a high-footfall merchandise hub selling exclusive Lando gear.

How We Did It

Despite the long hours and fast-paced environment, our crew brought unmatched tenacity and high energy to every shift. Their hard work completely blew the client away, creating a tight-knit community feel onsite and smashing previous benchmarks to deliver record-breaking merchandise sales.