Home > Lenovo 2025

Driving Impact with Lenovo at F1 and Accelerate 2025

Elevate delivers expert, tech-savvy teams for two standout Lenovo activations in London.

What We Did

We supported Lenovo across two standout activations, combining technology, sport and live engagement. This included a three-day Lenovo x Formula 1 experience in Convent Garden, where our brand ambassadors brought SimRings, live screens and daily Grand Prix ticket giveaways to life, and Lenovo Accelerate at the InterContinental O2, where our experience hosts welcomed and guided more than 700 guests across a full conference programme.

TBA_Lenovo_Technology_Pop up_UK_Jun 2025 1 (1)

How We Did It

Our teams were carefully selected and briefed to match Lenovo’s innovative, high-energy brand. In Covent Garden, the brand ambassadors actively engaged passerby, encouraged competition and sustained excitement around the f1 experience. At Lenovo Accelerate, our hosts managed arrivals, transitions and guest flow with precision and warmth, ensuring every attendee felt supported from start to finish.